In an image representative of all the world, Nike Air Max is one of the hallmarks of the world most people know. To understand the success of Nike Air Max's corporate culture, indispensable for the understanding of its logo, because it is the Nike Air Max brand has become a ubiquitous commercial signs. Too well-known that in the Nike Air Max ad I saw the Nike Air Max logo, and did not see the name of the company, because they have a full grasp, people will see this symbol, know that this is Nike Air Max, need not appear word mentioned. It became a cultural icon, a Nike Air Max used to increase the brand value, reputation, and the status of icon. A sporting goods company's brand as it is less well known. Just ask in order to prove this point, what is a Reebok logo. They may have a blank mind. In fact, the Reebok logo with a "vector" represents, it just did not ready, so that consumers know or want to see it. Nike Air Max advertisers into collaboration with the John F. Kennedy (wicden Kemledy), Gogo signs can be seen clearly in all advertising. The company's advertising and marketing budget, estimated to be about as high as 10% of annual income, and its symbol seared engraved in the minds of consumers. Why is this logo for Nike Air Max's corporate culture is so important? The reason is that the ancient wisdom and the United States to "just do it" (Just Do It) are inseparable. Nike Air Max sports shoes do not only sell it for sale is a way of life, which is the key to its success. This flag is the incentive for the people, as well as the philosophy behind the drive and determination, everyone, whether you are not an athlete. Nike Air Max to use a motivational style of language to motivate consumers. Whoever you are, what color is your hair or skin, you have suffered a physical or social life, what limitations, Nike Air Max convince consumers that you can do. It tells people to pull ourselves together, grasp the steering wheel of life, and to take action. Behind the "just do it" ad is a very American-style ideology; However, with the progress of globalization, it turned out to be something of the American ideology, became a common desire in the world, eager to a level playing field, allowing people not only in sports but in every aspect of life to compete short length. This can be traced back to the early American pioneer spirit, and their thirst for success. Nike Air Max no doubt will be the great American dream of global marketing and to promote their work ethic; Nike Air Max tells its customers, If you are determined to fight for, you will excel and conquer all. By this method, taking advantage of people for the success of the eager, Nike Air Max has also created its own kind of personality and attitudes. Through clever use of a very simple ad punch line, it will be an attitude toward life into the goods they sold.